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Online shopping may well have replaced diamonds as a girl's best friend.
And few people have bigger success stories to tell in this space than Lord Waheed Alli. The former founding chairman of Asos.com, the UK-based leader of the online high street cult, is now looking to ply his trade at Koovs.com, an Indian fashion portal that’s hoping to follow the same trajectory.
Fetured Links
rajnitsharma1990@gmail.com “When we started Asos 12 years ago, there were a handful of us with four million dollars that we’d raised on the UK stock exchange,” Alli recalls, adding, “And when I left at the end of last year, we were worth 3.5 billion dollars.”
The stratospheric ascent, he attributes to three basic elements: trendy clothes of good quality, competitive prices, and the ability to sell to a bored teenager just browsing the web from her cellphone.
Now, overseeing the launch of Koovs’s first namesake fashion line, Koovs Private Label, Alli insists the same principles apply. “We’re launching trendy, quality clothing at great prices. We’re not going all out to promote ourselves, because if the clothes are good, people will talk about them. That’s how we live or die in the market.” With him, Alli brings former Asos product director Robert Bready as creative director for Koovs.
While he hasn’t noticed any distinction between the UK market and India – except for our studied love of “sparkle”- Alli promises that all the label’s collections will be as trend forward as the offerings on any international portal.
It's clear that they do not want to depend solely on local clothing manufacturers to keep up with the frenetic pace of fashion trends. And unlike with Asos, Indian customers don't have to wait two weeks to get their hands on the products.
“I was at the New York Fashion Week, and the trends that were on display for Spring/Summer 2013 can all be found in this collection. We have ‘monoplay’ which is black and white, and ‘70s romance (as seen at Marc Jacobs, Louis Vuitton)," says Alli.
Plans for the website include finding more “Indian-looking models” to connect better with the customer and that all-important catchphrase: designer collaborations.
“There are three in place, but we can only make the formal announcements once the legalities are complete. But I can promise it’ll be a mix – some unknown designers that will blow you away with their talent, and household names that you’ve always wanted to see online.”
And few people have bigger success stories to tell in this space than Lord Waheed Alli. The former founding chairman of Asos.com, the UK-based leader of the online high street cult, is now looking to ply his trade at Koovs.com, an Indian fashion portal that’s hoping to follow the same trajectory.
Fetured Links
rajnitsharma1990@gmail.com “When we started Asos 12 years ago, there were a handful of us with four million dollars that we’d raised on the UK stock exchange,” Alli recalls, adding, “And when I left at the end of last year, we were worth 3.5 billion dollars.”
The stratospheric ascent, he attributes to three basic elements: trendy clothes of good quality, competitive prices, and the ability to sell to a bored teenager just browsing the web from her cellphone.
Now, overseeing the launch of Koovs’s first namesake fashion line, Koovs Private Label, Alli insists the same principles apply. “We’re launching trendy, quality clothing at great prices. We’re not going all out to promote ourselves, because if the clothes are good, people will talk about them. That’s how we live or die in the market.” With him, Alli brings former Asos product director Robert Bready as creative director for Koovs.
While he hasn’t noticed any distinction between the UK market and India – except for our studied love of “sparkle”- Alli promises that all the label’s collections will be as trend forward as the offerings on any international portal.
It's clear that they do not want to depend solely on local clothing manufacturers to keep up with the frenetic pace of fashion trends. And unlike with Asos, Indian customers don't have to wait two weeks to get their hands on the products.
“I was at the New York Fashion Week, and the trends that were on display for Spring/Summer 2013 can all be found in this collection. We have ‘monoplay’ which is black and white, and ‘70s romance (as seen at Marc Jacobs, Louis Vuitton)," says Alli.
Plans for the website include finding more “Indian-looking models” to connect better with the customer and that all-important catchphrase: designer collaborations.
“There are three in place, but we can only make the formal announcements once the legalities are complete. But I can promise it’ll be a mix – some unknown designers that will blow you away with their talent, and household names that you’ve always wanted to see online.”
When there is a heavy downpour and you have to walk through; then rain boots are
your answer. Though they might be a little uncomfortable and might feel heavy; they
will keep your feet dry. Given the condition of Indian roads and the polluted water
all around, rain boots seem the perfect solution for a walkthrough. Get yourself
a pair and make walking around easier! Make sure you pick out bright colors to brighten
up your day!
The staple of the rainy season. Make sure you have something that is large yet easily
foldable! Large because they will be people who might step by under your umbrella
if there is a heavy downpour and foldable because you can store it easy. Be extra
careful that your umbrella is sturdy and doesn’t blow off if there is a little strong
wind!
Yes, though many people say you should go for denim and leggings on rainy day; we
would say, keep it short if possible. There is nothing worse than a big blotch of
a puddle on your pants. And then, having to go through the whole day with wet pants!
Opting for shorter skirts, capris, knee length dresses or just denim shorts for
a casual day might be a much better choice to go with.
If it’s a heavy downpour and a little chilly, then trench coats are a must have.
Not only they help in keeping you dry, they will keep your clothes from getting
dirty. Choose coats that drape well (not too tight nor too loose) and that are longer
than regular leather jackets.
You are going to be carrying a lot - your wallet, your umbrella and maybe an extra
pair of leggings just in case. And one common mishap is when you realize that your
bag got wet due to the rain and everything inside it is also wet and spoilt! Save
yourself time and energy and go out with a nylon tote maybe. They provide the space
and don’t absorb water.
Another neglected essential. The careful way to be is to make sure your watch is
waterproof while buying it. Quite a lot of watches now come with that ease, so it
shouldn’t be difficult.
Though many people choose to stick to black and grey; there is no reason why you
shouldn’t add a dash of color to your ensemble. Another thing to be kept in mind
is stay away from white - probably something your mom told you a million times!
There is nothing that gets dirtier easily. Mud marks, splashes and just a bad downpour
can make you look dirty if dressed in white. Keep away!
If you have your hands full and want to have it all in one, then go for a hooded
raincoat. Saves you the trouble of having to carry an umbrella and you have your
hands free!
Though they might be a little uncomfortable if there is too much water on the roads;
flip flops make the perfect wear for a walk through a light drizzle. Not only are
they very affordable, they are waterproof and dry easy! Coming in various colors
and many styles, flip flops make the perfect footwear.
You don’t want to look like you have walked out of a horror movie. Either opt for
waterproof kajals and mascaras or go light. Too much foundation can get greasy.
If you dare, then go for the natural clean look during the rain!
Monsoon is definitely not the best time to let your hair
loose. Hair tends to get
frizzy during the weather. Keep it dry and well
moisturized and tie it up in loose
braids or just a simple ponytail. If you are the daring
then cut it short!
If you have a perfect slinky body, then make the most of it by sporting a pencil
skirt. It is a slim-fitting skirt with a straight, narrow cut. Try to pick up a
short top or a t-shirt tucked inside. This would make you look even more stylish.
The flip skirt is generally fitted from waist and then flares around the hemline.
Short or long, flips are perfectly designed to make your curves look curvier. Go
for light summer shades such as yellow or green and pair it up with a white color
top.
The full circle skirt (cut out of a circular piece of cloth) is
quite common and suits almost all body shapes.
The skirt is shaped very much like the letter A. This is the simplest skirt and
you can sport it both short and long. Even hem less, like the green above can be
the best style to wear in your ‘Summer of No Pants’.
Fishtail skirts are tightly fitted around the hip and flare out from the knee (sometimes
higher) to the ground. These are often longer in the back than in the front.
The wardrobe must contain a white summer skirt, a black dress skirt, a dark blue
denim skirt and a neutral day-to-night skirt to fight the I-don’t-have-anything-to-wear
dilemma. These can be paired with numerous (almost all) colors and styles of tops.
